Practical help, from strategy through execution.
We work with leadership teams at small and mid-sized technology companies, and with the founders of new ventures, to strengthen the fundamentals and speed up results.
Turnaround & Transformation
When a company has loyal customers but isn't growing or profitable, the cause is usually operational. We work alongside your leadership team to find it, fix it, and put the business back on the right track.
- Business and operational assessment
- Market and competitive positioning review
- Stabilization plan for performance and cash flow
- Transformation roadmap with clear milestones and owners
Recurring Revenue Strategy
Your recurring customer base is your most valuable asset. We help you protect it, price it correctly and grow it, so customer loyalty turns into real margin.
- Pricing and packaging
- Contract, renewal and retention strategy
- Customer lifecycle programs
- Expansion and upsell motions
Service Operations
Customer experience isn't owned by one department. We align the teams that deliver it so customer-first is how the company operates, not just a slogan.
- Support, professional services and managed services design
- Sales and delivery alignment
- Escalation and customer success processes
- Service P&L, pricing and profitability
Applied AI
AI isn't a strategy on its own. It's an enabler. We help you apply it inside real workflows where it improves decisions, reduces friction and supports your teams.
- AI opportunity assessment
- Operationalizing AI in support and service teams
- Automation and workflow optimization
- Responsible use of AI and customer data
Startup Incubation
For new ventures, ASHTec acts as business consultant, incubator and operating partner, with hands-on executive leadership from idea through launch and early growth.
- Business model and go-to-market planning
- Operations, vendors and infrastructure setup
- Brand, launch and early customer acquisition
- Ongoing executive leadership support
How we work
A partnership, not a slide deck.
Every engagement is tailored, but they all follow the same simple rhythm.
Diagnose
We learn your business, your customers and your numbers, and find what's really holding you back.
Build the plan
A practical roadmap with priorities, owners and milestones your team can act on.
Do the work together
We stay hands-on through implementation, not just the recommendation.
Measure & refine
We track results, learn from them and adjust until the change sticks.
Who we work with
Tech companies built on recurring revenue.
Our clients typically have a loyal customer base and a subscription or contract model, and need help turning that stability into growth and profitability.